Will Cool Clothes Make Young People Love Golf?


Old and new ideas have informed his aesthetic sensibility. This fall, Malbon will introduce plush merino sweaters made with the Scottish heritage brand Lyle & Scott. Earlier this year, the company partnered with Nike on a line of graffiti-esque golf shoes that quickly sold out. And Beats, its co-host for the party, recently formalized endorsement deals with Mr. Finau, 29, and Justin Thomas, 26, the PGA’s seventh-ranked player.

“If you look at him, he’s just straight up Southern California,” Mr. Finau said of Mr. Malbon. “He’s got swag. The game of golf needs more of those personalities.”

“There’s a lot more guys like me on the tour that would like to come to a party like this,” he added, “instead of a place where they have to wear a button-up shirt.”

An unbuttoned philosophy governs the Malbon Golf Club, founded in May, a collective of L.A.-area golfers who plan to compete, monthly, on a municipal course, “so you don’t have to pay $300,000 to be able to play with a good group of people and have a good time,” Ms. Malbon said. The first gathering is scheduled for late June.

“There are a lot of people like me, who, just because I want to join my dad’s country club, doesn’t mean I want to act like he did,” said Mr. Malbon.

“Or wear his clothes,” said Ms. Malbon. Still, she admitted, they’re in the process of joining a traditional country club, “mainly because our younger son,” they have two, ages 7 and 9, “is really obsessed with golf.”

“He needs camp,” said Mr. Malbon.

“It’s an investment in his future,” she said.

By Sheila Marikar

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