Viagogo has promised it will comply with regulator demands “as soon as possible” after claims it was breaking consumer law.
The ticket resale website agreed to “overhaul” the way it does business in November after a High Court order, amid concerns customers could be turned away at venues because of restrictions on some resold tickets.
The company was required to make a number of changes to the way it collects and presents information about tickets on its site.
These included information about seat numbers, resale restrictions and face value, as well as the availability and popularity of tickets.
In January, Viagogo was warned there were “serious concerns” about its compliance with the order and the Competition and Markets Authority (CMA) threatened a return to court if it did not act.
But Viagogo’s managing director, Cris Miller, told Sky’s Ian King that the company was “making very good direction” in addressing the concerns.
“We’ve actually been working very closely with [the CMA], there has been a lot of engagement back and forth,” he said.
“We’ve made a considerable number of changes – nearly over 1,000 – to the website based off the interpretations of how the order looks, so we feel very confident we’re making very good direction.”
Mr Miller said that the CMA had been “asking us to do more [than its competitors]” but that it hoped to be compliant “as soon as possible”.
He said: “We believe we’re actually taking the leadership position on that because we’re actually asked to do more than our competitors are.
“What we’re looking for is taking that leadership role and making sure that the entire market is going to have a consistent sort of approach.”
He added: “The reality is that we’re a new business, it’s a new industry, it’s a disruptive market so there’s a lot of frustration for certain event organisers that have a monopoly over their event and there’s a lot of frustrations come from that.”
The CMA began enforcement action against four secondary ticketing websites in November, with three of them – Stub Hub, GetMeIn! and Seatwave – committing to change their business practices.