Talk about a cakewalk.
Chris Campbell is bridging the gap between food porn and fashion with hand-made high heels modeled after different kinds of pastries. The Florida-based designer has been creating cake-themed couture for six years, but his dessert-evoking designs have only recently started to take off thanks to social media.
“I love cake and waffles so much that I put them on shoes,” Campbell tells Caters News Service.
The 34-year-old started Shoe Bakery in Orlando in 2013 and, in accordance with its name, the footwear depot features hundreds of pairs of immaculately sculpted sweet-themed shoes and bags adorned with everything from faux buttercream to molded flowers and cherries. To complete the effect, the dessert-loving designer even uses a piping bag and other bona fide baking tools to apply the imitation garnishes.
Campbell’s laser-focused attention to detail was honed in college, where he used to create realistic sneakers for students that mimicked various textures such as wood and even skin. “I always enjoyed the challenge of making things seem like something they weren’t,” muses the footwear wizard.
If that wasn’t enough, Shoe Bakery also sells pastry-inspired purses to match. And while they aren’t edible, Campbell claims the “bake-a-bags” are extremely comfortable due to their microfiber leather — a fake leather often used in car seats.
The cool kicks really took off when Campbell started sharing pics to Facebook and Instagram, prompting numerous shares and enthusiastic responses from fans.
For the time being, it seems Shoe Bakery will exclusively cater to women. Campbell says their “target ranges from 18-40 years” with most of the products being bought by older women for weddings, or customers buying them for their young daughters.
The sweet shoes come in flats, heels and wedges and run about $260-$650 at the online store and select boutiques. The shoes can be also customized from top to bottom, according to Campbell.
By Ben Cost