The sports broadcaster have seen their viewing figures plummet by around 5000 despite investing billions in live rights to the Premier League, Champions League and the Ashes.
Prices for BT Sport have even risen as much as £3 a month for customers, totalling as much as £28 a month, and BT chief executive Gavin Patterson admits they could soon pull away from the rights they have when it comes to showing matches from England’s top flight.
Asked if BT Sport could still be a success without showing Premier League matches, Patterson replied: “Yes, absolutely.
“I don’t want in any way to diminish the importance of the Premier League of course, but it is just one of a broad set of rights.
“We will be competitive but ultimately won’t go beyond the price it is worth to us. We have a Plan B.”
After paying £960m for its Premier League games back in 2015, BT currently has 1.8million viewers.
They also paid £1.2billion last year to attain exclusive rights of the Champions League with that deal running until 2021.
The latest auction for football rights is expected to conclude later this month with the Premier League hoping to pocket more than £7bn.
However, the latest set of rights may not fetch close to that amount with Sky Sports also being prepared to axe one of their packages to keep costs down.
The Daily Mail claim Sky bosses are prepared to give up Monday Night Football with the likes of Amazon and Facebook also set to enter the race for control over the rights.
Sky are still the dominant ones when it comes to Premier League rights – BT only show 42 matches of the 168 game a season deal BT and Sky paid a combined £5.14bn for in 2015.