London Marathon agrees ‘landmark’ six-year sponsorship deal with Tata Consultancy Services after 11-year partnership with Virgin comes to an end following this year’s race
- Tata Consultancy Services will become the London Marathon’s new title partner
- The IT company has signed a six-year deal and will take over from Virgin Money
- It brings to an end to the iconic event’s 11-year title arrangement with Virgin
The London Marathon has reached an agreement for Tata Consultancy Services to become the new title partner of the event.
The IT company has signed a six-year deal and will take over from Virgin Money following the conclusion of the 2021 marathon on October 3.
It brings to an end the title arrangement with Virgin, which has been in place since 2010.
Tata Consultancy Services will become the new title partner for the London Marathon
Hugh Brasher, the event director of London Marathon Events, said: ‘This is a landmark day in our history and we look forward to working with TCS to evolve and grow our digital reach, inspire millions more to become active and develop opportunities to raise even more funds for charities.
‘TCS has been an integral part of the London Marathon for the past five years, delivering the latest technology to enhance the marathon experience for participants and spectators.
‘This new title partnership marks the dawning of a new era in what we can achieve together.’
The IT company has signed a six-year deal and will take over from Virgin Money
It brings to an end the title arrangement with Virgin, which has been in place since 2010