Fitbit’s Luxe is a fashion-focused fitness band that costs $149.95

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Fitbit has announced its new Luxe fitness tracker that looks like a more fashion-focused take on the Inspire 2. It leaked last week, but Fitbit is making it official with the news that the Luxe is available for preorder starting today, April 19th, for $149.95. This cost includes six months of the Fitbit Premium service, which usually costs $9.99 per month. The service recently launched the new Mindful Method program created by Deepak Chopra that packs in over 30 audio and video sessions on mindfulness and wellness.

A specific release date for the Luxe hasn’t been shared, but the company is aiming for a spring launch, so it shouldn’t be too long of a wait.


The Luxe was designed for “a diverse range of wrist sizes and skin tones for 24/7 wear.” Fitbit says the Luxe is its thinnest touchscreen tracker yet, and the company thinks most people should be able to sleep comfortably with it on. To that end, you won’t need to charge it every night, as Fitbit claims it’ll last up to five days per charge.

The Luxe includes an interchangeable silicone strap with several size adjustments. Other straps will be available at launch, including silicone bands in a few colors for $29.95 each, woven fabric bands for $34.95, leather bands for $49.95, stainless steel mesh bands for $79.95, going all the way up to $99.95 for stainless steel link bracelets from luxury jewelry brand Gorjana. If you just want the Luxe with the Gorjana band, a limited-edition version of the tracker costing $199.95 will include one starting in June.

The Fitbit Luxe in black.
Image: Fitbit

The Luxe is angled toward people who want their fitness tracker to be taken for jewelry. The company even went as far as using a metal injection molding process to craft the Luxe’s stainless steel case, which is apparently a traditional technique for jewelry-making.

The Luxe is a buttonless tracker, and inputs are delegated to its color OLED touchscreen. Like its previous smartwatches and trackers, Fitbit’s Luxe will be supported for iOS and Android devices. It’ll also support Google Fast Pair to pair more quickly to Android devices. The Luxe supports connected GPS while paired to your phone, so you’ll need to bring your phone along if you want to track runs or walks. If having built-in GPS is important to you, Fitbit’s Charge 4 includes that and other features like Fitbit Pay and Spotify controls.

Fitbit is using this launch to announce that the Luxe, along with the company’s other heart rate-enabled trackers and watches, support the companion app’s Stress Management Score that assesses your activity level, sleep schedule, and heart rate to help you manage stress. Through the app, the Luxe can track a host of other metrics, like your breathing pattern, your resting and variable heart rate, skin temperature, mood, sleep, and menstrual cycles. Sometime after launch, it’ll be able to record your blood oxygen levels (Sp02).



By Cameron Faulkner

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