Next says warm September more harmful than Brexit heat | Business News

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The Brexit-supporting boss of Next says a warm start to September has done more to hinder sales than political uncertainty among shoppers.

Lord Wolfson made his remarks as the retailer reported a 3.7% rise in sales in the first of its financial year, running to the end of July, resulting in a 4% rise in pre-tax profits to £327.4m.


While store sales continued to stutter, by more than 5%, online business was up by almost 13% with over £1bn in revenue.

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Lord Wolfson, the chief executive of Next, has been among few top business people to argue a case for Brexit publicly

The company maintained its outlook for a slight rise in annual profits.

As the clock ticks down to the Brexit deadline of 31 October Lord Wolfson admitted the start of the Autumn season had been “disappointing” despite strong fundamentals for the economy as household spending power surges at a time of record employment.

He wrote: “It is very hard to determine whether the uncertainty over Brexit is having any effect on consumer spending and we can find no evidence that it is affecting spending on small ticket price items.

“Some suggest that the fact of Brexit, of itself, might undermine consumer confidence.

“Certainly, the first few weeks of the Autumn season have been disappointing. However, we believe that the warm start to September has done much more to hinder sales than the political temperature.

“Our experience is that political storms, of themselves, rarely affect sales and consumers only change their behaviour when those events directly impair their income or increase their non-discretionary expenditure.”

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