The NBA star donned a pair of personalised sneakers at Madison Square Garden to state just what he thought of himself.
The left shoe was stitched with ‘I’m’ and the right with ‘King’, as seen in the picture below.
The sneakers were a success too with James bagging 26 points and 11 assists as the Cavaliers won 123-109.
While he continues to astonish after 15 seasons in NBA, James has revealed the importance of his role for the Cavs.
“I’ve got to put time on target for my guys,” James said.
“Whether it’s a layup or a three or to open on the break.
The 33-year-old is on his way to becoming the game’s greatest ever star.
Last week the Cavs’ star became the youngest ever player to notch up 31,000 NBA points.
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The ace may only be Cleveland’s ‘king’ for the rest of the current campaign as he becomes a free agent following the end of the season.
There are four main teams in the running to take James – current side Cleveland Cavaliers, Houston Rockets, Los Angeles Lakers and the 76ers.
Despite being in his 15th season in the league, James still remains the main attraction in the NBA and this season has taken his game to another level once again.
James started his career with the Cavs in 2003 but left for Miami Heat in 2010.
He won three NBA Championships in the Sunshine State before returning to Cleveland in 2014.
And after winning his third career Championship in 2016, James may be interested in a new challenge.
Cleveland are unlikely to offer him a new deal unless they make wholesale changes in the summer, but their moves on the trade deadline earlier this year suggest they are planning for life without the 14-time NBA All-Star.
That leaves Houston, Los Angeles and Philadelphia as the most viable options.