Kronenbourg are sending Eric Cantona into orbit for an advert

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The former United striker who has been described as one of the Premier League’s most controversial players ever says he’s going into space in order to advertise Kronenbourg lager.

Eric said: “It is a well-known fact in Alsace that Kronenbourg is le taste supreme in the world, but we want to prove that it is le taste supreme in the entire universe! So where will I be going to prove that Kronenbourg is le taste supreme in the universe? Space, of course.”


He claims to be lifting off on his journey to the stars next month, and he made his announcement dressed in a full spacesuit in front of a mock-NASA banner to make sure we took him seriously.

The improbable mission is being trailed with a series of videos and a magnetic sculpture that suspends life-sized effigy of the French sporting superstar above a miniature Earth.

“Where will I be going to prove that Kronenbourg is le taste supreme in the universe? Space, of course”

Eric Cantona

Richard Barnes, marketing manager for Kronenbourg 1664, said: “For years, we’ve known that Kronenbourg is le taste supreme in this world so the only place left to go is the final frontier, proving it’s the best tasting beer in the universe.

“Eric is a long-term fan of Kronenbourg and whether in football, in film, in literature, in press conferences or in life, he’s never been afraid to push boundaries and do what others could not or would not do. For Cantona this trip will be one small step, but for beer – a giant leap. 

“We want to honour Eric’s mission, one that he’s undertaking entirely in the name of Kronenbourg, in a suitably space-age and epic way – and a monument of the man, dressed in a spacesuit, and floating like a weightless astronaut certainly fits the bill.”

Behind the scenes training videos of Eric’s arduous journey preparing him for his trip to space will be chronicled on Kronenbourg’s website.



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