The hoodie is going haute couture.
GQ and Gap released their 2018 limited-edition Coolest Designers on the Planet capsule collection Wednesday.
In the current world, where everything old is new again and logos rule, it’s no wonder that one of the original ’90s brands is getting in on the trend.
“It represents the very best of the Coolest Designers on the Planet program and the global influence of menswear in the thing we all really want to wear: a classic sweatshirt,” says GQ Editor-in-Chief Jim Nelson.
Staying true to that statement, the collection includes eight different hypebeast-to-runway brands: Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf Is Dead each created a sweatshirt that represents their brand’s aesthetic and features their logo merged with the Gap’s iconic college letter logo.
The designs run the gamut, including American stars and stripes, brightly colored modernizations and nostalgic reboots of pullovers from the past.
The sweatshirts range in price from $78 to $148. Check them out:
By Johannah Masters