Virgil Abloh launches mentoring platform for young fashion talent

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Esteemed multi-hyphenate Virgil Abloh has launched a mentorship series called “Free Game”, through which he will share the tools and lessons he has learned throughout his career.


Taking to his Instagram, the founder of Off-White and artistic director for Louis Vuitton menswear, wrote: “When I see the disparities in education provided to Black people and people of colour entering into creative disciplines, it strengthens my position that this is one of the front lines that needs immediate change.”

Through Free Game, which will take the form of a step-by-step series of online lectures and virtual learning tools, Abloh aims to share the “exact notions and tools that [he] used to formulate [his] career.”


Explaining the new concept on his website, Abloh wrote: “As part of my longstanding initiative to see design, art and culture more inclusive to young Black designers and those coming from non-traditional backgrounds, I wanted to assist in providing the means for them to advance on the road to ownership of their ideas and brands.”

Abloh conceived of the idea for Free Game while he was working his way through his most frequently asked questions on his social channels, and so has geared the focus of the series to answer these queries. The library section of the Free Game page on his website, for example, answers questions such as “how to name your brand” to “how to shoot a lookbook”.

The launch follows Abloh’s appointment to the Fashion Scholarship Fund Board of Governors earlier this month, which saw him join 38 existing board members in providing scholarships and internships, mentoring and professional development opportunities for students and scholars entering the fashion industry.





By Naomi May

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