Just in time for Cupid’s big day, Tiffany & Co. is offering bauble buyers a one-stop shop for their bracelet and bloom needs.
Tiffany unveiled its first collaboration with London-based flower delivery service Flowerbx on Wednesday. The diamond daydream-turned-urban garden has taken root in Tiffany’s Flagship Next Door (6 E. 57 St.), where it will remain until Feb. 18.
Marking Flowerbx’s first stateside pop-up, the partnership is a fitting celebration of the iconic jeweler’s temporary home; Tiffany’s longstanding Fifth Avenue flagship, at 727 Fifth Ave. since 1940, is under renovation until late 2021.
Set in a subway car in the store’s atrium, the parked petal pusher will remain for two weeks — and is Instagram-ready. The thoughtful menu is perfect for Valentine’s Day and features floral arrangements and potted plants ranging from $155 to $760, à la carte florals priced from $30 to $85, and vases from $110 to $725.
Flowerbx — founded in 2015 by the former vice president of communications for Tom Ford, Whitney Bromberg Hawkings — is offering its “For Love” and “Sweet Avalanche” roses in Tiffany-blue china vases, pink orchids in the bone-china Tiffany Paper Cup, as well as Boston ferns and potted maidenhair in sterling-silver flowerpots. Presentation goes a step further with co-branded packaging; every purchase will be packed with Tiffany & Co. X Flowerbx floral wraps and tucked into Tiffany-blue bags.
Considering LVMH’s forthcoming $16.2 billion purchase of Tiffany & Co., it’s fair to say that everything is coming up roses for the jeweler.
“This partnership speaks to Tiffany’s philosophy of everyday luxury … Flowerbx presents a great opportunity to show how these florals and vases can elevate any environment,” said Reed Krakoff, chief artistic officer of Tiffany & Co.
By Tayler Bradford
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