Bella Hadid bringing back worst trends of the ’90s and aughts

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Every 20 or so years, fashion recycles itself. The trends of yesteryear return to the runways with an upgraded take on the original — and horrify those who lived through them the first time.

That’s why, two decades past the turn of the millennium, the fashion world seems nostalgic for the days when *NSYNC was on the charts, Kim Kardashian was organizing Paris Hilton’s closet and Jennifer Lopez was dating Puff Daddy.


In other words, we have reached the return of peak sartorial tackiness.

A-list models are the biggest offenders: At the Met Gala in May, Hailey Bieber sported an Alexander Wang gown with a sparkly thong accent reminiscent of the “whale-tail” look popularized by Halle Berry at the 2000 MTV Video Music Awards. At the Vanity Fair Oscars after-party last month, Emily Ratajkowski sported a skimpy white skirt that was so low-rise it made Christina Aguilera’s “Dirrty” chaps look like mom jeans.

But the worst offender of all, Bella Hadid, 23, who actually looks strikingly like an early-aughts Carla Bruni, was photographed hundreds of times during fashion month in over-the-top looks that could have been plucked from Bruni’s closet circa 2001.

Call her the patron saint of wack throwback trends. Sure, they look great on her (what doesn’t?), but can the average gal actually pull off a fuzzy bucket hat?

Here are some particularly egregious styles she’s been bringing back. But let’s hope it stops here — before she decides to take a stroll while rocking a deep tan and skunky highlights.

DENIM EXTRAVAGANZA

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When Britney Spears and Justin Timberlake showed up to the American Music Awards in matching denim ensembles, they did 2001’s version of breaking the Internet, capitulating themselves into notorious fashion history.

For most of us, denim-on-denim looks more farmer than fashion, but here we are in 2020, and models like Hadid are showing off the double-denim trend. Last week, she rocked a baggy, Aaliyah-inspired all-denim Balenciaga look while attending a Paris fashion week show.

For what it’s worth, Spears’ original custom creation sold at auction in 2016 for $7,199.

FURRY BUCKET HATS

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First spotted on Rihanna in February, the furry bucket hat — worn by Katie Holmes in 2003 — looks part Muppet, part Grinch, and 100 percent ridiculous.

Rihanna’s look, an approximately $300 faux-fur creation from It-Brit milliner Emma Brewin, inspired Hadid to step out in a $22 ASOS version a few days later. Now, Hadid can’t get enough of the tufty toppers.

She’s been spotted in New York and Paris sporting the look, switching between an off-white fuzzy version and numerous patterns.

Fortunately, this trend is sure to fade quickly, once the winter chill departs the city for good.

TENDRILS

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Sure, some well-placed, face-framing layers or cute bangs can go a long way to shape a face, but tendrils — two long, thin pieces usually separated with a center part — only look good on people with perfectly proportioned faces, a la ’90s Jennifer Love Hewitt or Bella Hadid today.

So that means, for us regular folk, tendrils look like wispy, greasy pieces of hair that will continually get stuck in our lip gloss (a back-in-style trend we can get behind!), or, worse, will cling to our sweaty faces come summer. Plus, with coronavirus running rampant, none of us are supposed to be touching our faces, so let’s leave this trend in 2000, when people didn’t question whether vaccines really work.

COLORED LENSES

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Red-, yellow- and purple-tinted lenses were all the rage 20 years ago, with boy bands like *NSYNC donning the shades. Now the bright eyewear is dominating models like Hadid’s street style.

She recently accessorized with amber-colored aviators, which looked stunning on her perfect cheekbones. On mere mortals, however, they tend to wash out complexions and appear more like a VHS Backstreet Boys video than a modern Instagram-worthy look. Plus, see-through lenses do not protect well from sunlight, and they don’t hide tired eyes on the subway, making the sunglasses an impractical choice for New Yorkers on the go.

Ron Galella Collection via Getty



By Melissa Malamut

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