Fashionista foodies are topping off their trendy looks with a cup of top ramen.
Enter the limited-edition HyperX Cup MIX-IN headphones, which allegedly hit the market April 1. (Yes, we are suspicious, but in a world where Kentucky Fried Chicken now has its own bath bombs and cellphone chargers, this new product is hardly beyond the realm of reason.)
“This collaboration challenged our engineers to push the limits on both performance and creativity,” says Wendy Lecot, head of strategic alliances for HyperX, in a statement.
Taking inspiration from the brand’s classic red-and-white packaging, the haute ear gear not only boasts a trendy appeal, but touts top-of-the-line sound quality. HyperX hypes its “Dual-Chamber Drivers” as “the largest noodle chambers on the market, for even more distinction, less distortion, and slurpface satisfaction.”
The product is seasoned with soft, patent-pending “Noodlette” ear pads crafted from woven fibers made to feel like the brand’s signature noodles.
Other zero-calorie additives include a detachable “Microphork” — a microphone and fork hybrid that delivers “seamless crystal-clear” sound while canceling out life’s endless slew of distractions.
“Staying ahead of trends and infusing innovation into what we offer from Cup Noodles are at the core of what our company was founded on,” says Jaclyn Park, Nissin Foods USA’s vice president of marketing.
“We are always looking for ways to elevate our fans’ experience with Cup Noodles through unexpected and fun ideas, so when HyperX wanted to collaborate, we knew this was an opportunity to give everyone from music lovers to gamers a unique Cup Noodles experience they never imagined.”
But is the joke on Nissin’s loyal customers?
The Cup MIX-INs are already listed as “sold out” on Nissin’s Fan Store website, where several other noodle-inspired items remain, including a baby onesie ($25) and a coffee mug ($12). Given the apparently overwhelming demand, we think it’s safe to assume the brand is cooking up a speedy restock of these headphones — if they are indeed the real thing.
By Bree Bonagofsky