- Every new Aston Martin will be available with its own birth certificate
- The manufacturer has also fitted 20 cameras in its factory to capture each build
- Buyers will get to buy these personalised products for £450
Aston Martin is to supply new owners of its cars with a birth certificate for their precious new vehicle – and a book to chart its journey from conception to final delivery.
The British sports car maker has installed 20 fixed cameras at its Gaydon factory in Warwickshire – which builds the Vantage, Vanquish, Rapide and DB11 models – to capture every key moment in the creation of the owner’s new car as it is built from scratch and passes along the production line.
The photos are then collated and used in the exclusive Build Books. Each book costs £450 and is available for every car built from last July.
That’s my baby: Aston Martin will now entice buyers of its cars with a £450 book that shows images of the very vehicle being made
The birth certificates will accompany the specially created and individual Build Books for each car.
Dealers are being made aware of the new service this week and both the books and certificates will be available to order via the Aston Martin shop – or through a dealer when the customer orders the car.
The 107 page tomes housed in a clamshell presentation box are in three sections.
These comprise of a history of Aston Martin, a section specific to the model that has been ordered and a final personalised Your Story section which contains images of the customers’ actual car passing through the production process in the factory.
The very front of the book contains the personalised Birth Certificate specifying the customer’s name and details of their car they have bought.
Aston Martin has fitted 20 cameras in its Gaydon factory to capture the build process of each model that comes off the production line
It will also install cameras at the new factory in St Athans, South Wales, to document the production of vehicles assembled there
Buyers will get a book covering the history of the brand and additional information about the model they’ve selected. A birth certificate is included for each vehicle too
An Aston Martin spokesman said: ‘We are now creating build books for our cars – pictures of every stage of the build up to final production – along with a ‘birth certificate’ for the vehicle.
‘We believe we are the first manufacturer to do this. It’s the journey of your car through the factory.
‘We will be able to supply Build Books for cars in build from July 2017 onwards when the cameras were activated and capturing all production.’
Buyers of the new Vantage as well as the Vanquish, Rapide and DB11 models will be able to buy the books
Aston Martin owners will be able to enjoy looking at how their car was built – that’s if they’re not marvelling at the vehicle itself on the driveway
The book will document the assembly from scratch and follows the car as it passes along the production line
The luxury car firm also intends to install a similar camera system at its new St Athan factory in Wales for its forthcoming sports utility vehicle.
It comes as Aston Martin president and chief executive Dr Andy Palmer announced a five-year trade and investment drive in China worth over £600million as part of its expansion in the world’s largest automotive market.
Dr Andy Palmer made the announcement during a visit to China by a UK business delegation accompanying British Prime Minister Theresa May.
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